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Marketing Entrepreneurship Pathway

CTE Pathways: Connecting High School to College and Career
Career and Technical Education courses help you get started on your pathway to success.

Program Description
Students gain an understanding of the business/marketing principles necessary to start and operate a business. Students will develop an awareness of the opportunities for small business ownership and develop the planning skills needed to open a small business.

You Will Learn
  • Explore the traits and characteristics of successful entrepreneurship.
  • Awareness of knowledge needed in research planning, operations, and regulations affecting small business.
  • Strategies of business management and marketing and the economics role of the entrepreneurs in the market system.

Pathway Brochure
Class availability may vary at your high school.
-Marketing Entrepreneurship - PDF

Student Leadership Organization
DECA is the student leadership organization for marketing students. DECA is an organization that promotes leadership development, service to the community, and vocational understanding.

Beyond High School
There are a number of options for education and training beyond high school, depending on your career goals.

  • Certificate
  • Associate degree
  • Bachelorís degree
  • Professional degree
  • On-the-job training
  • Apprenticeship
  • Military training


Sample Occupations
  • Inventor
  • Marketing Education Teacher
  • Retail Owner/Operator
  • Sales and Service Owner
  • Web Developer/Owner
  • Venture Capitalist

Workforce Trends
To be an entrepreneur you donít need to be a certain age. A lot of teens are successful entrepreneurs. The U.S. Small Business Administration has a Teen Business Link to help teens start, grown, and own a business. For more information visit,

Utah Wage
For information on salary projections, labor market demand, and training options, log on to

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